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Here comes the amii academy
Professional development shouldn’t feel like a tick-box exercise. Get ready for the amii academy. Designed around how people actually learn, it combines interactive content, real-world scenarios, knowledge checks and opportunities to identify development areas. Learning that fits around your role.Learning that builds confidence.Learning that makes a difference. Here’s Dave and
Meet Our First Keynote: Why Sally Earnshaw is the Perfect Fit for a Deliberately Different Summit
We said this year would be deliberately different. Not just in how the Summer Health and Wellbeing Summit is structured but in who we bring to the stage. So, we’re excited to announce our first keynote speaker is Sally Earnshaw. And she embodies everything this event is about. Over the
Why the 2026 Sumer Summit will be Deliberately Different
Attending events has often meant sitting, listening, and hoping to take something useful away. But that’s not what people want anymore. Over the past year, we’ve listened closely to our members and community. The feedback was consistent: More meaningful conversationsMore opportunities to connectAnd less time spent passively listening. So, for
Something new is coming to amii
We’ve been listening to our members and the wider profession, and one thing is clear: professional learning needs to be more relevant, more practical and better aligned to the realities of today’s market. So, we’re thrilled to tell you about the upcoming launch of the amii academy. It is being
Denis Global achieves ISO 27001 certification, strengthening security for health and dental insurance partners
2 December 2025 – London, UK – Denis Global, a technology-driven provider of insurtech systems and third-party insurance services, today announced that it has achieved ISO/IEC 27001:2022 certification, the globally recognised benchmark for information security management systems (ISMS). This certification confirms that Denis Global has implemented and maintains a comprehensive
Medicash targets one million policyholders by 2030 with strengthened leadership team
Not-for-profit, Liverpool-based health cash plan provider Medicash has announced ambitious plans to reach one million corporate policyholders by 2030 as part of a new long-term growth strategy that will create jobs, boost investment, and strengthen its position as the UK’s largest corporate health cash plan provider. Alongside this, Medicash is
Double win for amii corporate member Equipsme at the WSB Awards
Alternative health insurance provider Equipsme won not one but two Awards at the WSB (Workplace Savings and Benefits) Awards in London last month – named both Benefit Innovation of the Year and Health and Wellbeing Provider of the Year. The WSB wards are judged by top corporate benefits and rewards
amii Corporate Member Benenden Health takes home ‘Best Healthcare Service’ award for the seventh consecutive year.
Benenden Health has been awarded ‘Best Healthcare Service’ at this year’s Moneyfacts Investment Life & Pensions (ILP) Awards, marking its seventh consecutive win in the category and affirming the support its members get for their health and wellbeing. The Moneyfacts ILP Awards celebrate providers offering outstanding customer and product services across
Freedom Health Insurance launches Freedom 360: a powerful new health and wellbeing toolkit tailored for group clients
Launching on 1st October 2025, Freedom Health Insurance is proud to announce Freedom 360, a comprehensive health and wellbeing toolkit designed to support group members at every stage of their health and wellbeing journey. Freedom 360 brings together a powerful toolkit of digitally led services and health and wellbeing discounts,
Podcast Alert –
In our latest episode of the “Talking Health and Wellbeing Podcast”, our very own Executive Chair Dave Middleton talks with Dominique Kent, CEO of Bluecrest Wellness, who reveals some alarming statistics about the state of health literacy in the United Kingdom. Dominique discusses the company’s recent health literacy survey, which
amii appoints Liam Kennedy as Vice Chair of the Association
The Association of Medical Insurers and Intermediaries (AMII) has appointed Liam Kennedy, Director of Key Accounts for Vitality, as Vice Chair of the organisation. With over 25 years of industry experience primarily in distribution management, Liam brings a broad range of expertise to the role, and as Vice Chair of
Podcast alert – Cancer – bridging the gap between diagnosis and treatment
In this episode, Dave Middleton interviews Mark Stephenson, CEO of Reframe Cancer, about cancer support and the urgent need for improved early diagnosis pathways. Mark discusses why there’s a need for businesses like Reframe Cancer, which addresses those critical gaps in early diagnosis and support, and the UK’s slow early
Join our next webinar – The Private Healthcare Shift: What Consumers, Employers & Intermediaries Need to Know in 2025
Join us for an insightful 45-minute webinar as Benenden Health unveils the latest research on NHS access, consumer sentiment, and business health strategies. Discover how shifting public confidence, growing interest in private health products, and evolving employer priorities are reshaping the healthcare landscape. With exclusive findings from Benenden’s Voice of
Our eleventh edition of the amii Newsletter is available.
In this edition, discover how AI is revolutionising healthcare right now and why patient expectations are shifting faster than ever. Read about how amii’s exciting new Training Academy is launching in direct response to your feedback – offering comprehensive learning resources that will genuinely advance your career. If you missed the
amii welcomes two new industry leaders to its Executive Committee
The Association of Medical Insurers and Intermediaries (amii) has announced two new appointments to its Executive Committee, including Lucy Pearce, Commercial Director at Brown & Brown Health and Employee Benefits, and Anders Lewis, Corporate Consulting Team Lead at Gallagher. Following the departure of long-serving members Claire Ginnelly, a freelance Health and
AGM Vote 2025
We hope to see you all shortly at our Spring Health & Wellbeing Summit, incorporating our AGM, being held at the National Motorcycle Museum, Solihull, Birmingham, on the 21st of May from 09:15 to 15:00. As with every meeting that includes AGM items, there is an essential element of annual voting
Podcast alert – Rethinking Workplace Wellbeing
In our latest episode of the “Talking Health and Wellbeing Podcast”, Ryan Hopkins, Chief Impact Officer at @JAAQ, shares some fantastic insights on transforming mental health support in the workplace. Learn how JAAQ at Work’s targeted interventions helped NatWest achieve a remarkable 6.9% reduction in mental health absences! As the
our tenth edition of the amii Newsletter is available.
World Cancer Day takes centre stage with an exploration of patient experiences and the critical role employers can play in supporting individuals battling cancer. Mark Stephenson from Reframe Cancer delivers a compelling call to action, revealing eye-opening statistics and strategies to create more supportive workplace environments. It features Ryan Hopkins’
Medicash appoints new Chief Executive
Medicash has announced that its Chief Executive, Sue Weir, will be retiring in March 2025 after 21 years at the company. Currently the UK’s largest provider of corporate cash plans and with more than 600,000 policyholders, Medicash has named Andrew Healy MBE as her successor. Andrew’s background includes CEO roles in a
New episode of amii podcast reveals that 95% of cancers are diagnosed through symptoms
amii’s Executive Chair, David Middleton is joined in this episode by Belfast-born doctor Professor Willie Hamilton, CBE, MD, FRCP, FRCGP. whose research has had a major impact on improving earlier diagnosis of cancer in the UK, which saves lives. Willie is also Chief Medical Officer at The Exeter and was
amii welcomes Unum UK as a new corporate member
This strategic partnership comes at a time when Unum UK is experiencing significant growth in the corporate dental insurance market having acquired the renewal rights to Cigna’s dental business in 2023. Clare Lusted, Head of Product Proposition at Unum UK commented: “Unum UK has been a trailblazer in the employee
amii appoints new compliance partner
Established for over 20 years, UKGI is a market-leading compliance solutions provider for the UK’s insurance industry. The consultancy they provide supports raising conduct risk and professional services at all experience levels. Their service offer is accessible, inclusive and designed to deliver excellent results for customers. UKGI specialises in delivering
amii welcomes imatta as a new corporate member
imatta, a mental health support service, has joined the Association of Medical Insurers (amii) as a corporate member. Recognising that mental health treatment can often be delayed, imatta is making strides in the industry to ensure that support is accessible when people need it the most. Christopher Perry Metcalf, Founder
Podcast alert – High Performance and Addiction
In the latest episode, we dive deep into the topic of high performance and addiction. Dave Middleton is joined by Simon Cusden, a former professional cricketer, who bravely opens up about his personal struggles with addiction. Simon shares the challenges he faced growing up, which likely contributed to his struggles with addiction.
The 2023 Health & Wellbeing Summit registration closes in 24 hrs!
We can’t wait to see you at the 19th annual Health & Wellbeing Summit. This year’s event promises to be inspiring and engaging! Kicking things off, we have the honour of welcoming five-time Paralympian Ellie Simmonds to share her incredible story. Thank you to our friends at Vitality for making this possible! The
Equipsme joins amii as a new corporate member
Modern health insurance provider Equipsme has joined the Association as a corporate member. Equipsme was launched five years ago with the aim of democratising health insurance. It was founded to offer a middle ground between affordable cash plans for the masses and traditional private medical insurance for top managers. Matthew
2023 Health & Wellbeing Summit
Meet the speakers for the upcoming nineteenth Health & Wellbeing Summit. We look forward to hearing from all our speakers and are delighted to have five-time Paralympian swimmer Ellie Simmonds opening the day. Our thanks to the Vitality team for arranging this on our behalf. From Neurodiversity in the workplace to
2023 Health & Wellbeing Summit – last call for tickets
Ellie Simmonds will grace the stage and participate in a captivating question-and-answer session alongside Athos Rushovich, the esteemed director of specialist sales at Vitality Health. Her remarkable journey of resilience and well-being is sure to leave a lasting impact, inspiring and empowering attendees from all walks of life. Please register
2023 Health & Wellbeing Summit Registration open
Register today using this link below to secure your spot in what promises to be our most exceptional event to date! Give us a follow on our public LinkedIn profile to find out more details on our incredible line-up of speakers over the coming weeks.
Founder member of amii retires after more than three decades in the health insurance industry
Sue Smith, a founding member of amii and head of private clients at Advo Group, will be retiring at the end of this month. As one of the founding members of amii in 1998, Sue has continued to be involved with the association over many years, firstly as secretary, then
Latest podcast now live – Hear from Dr Phil Hopley the Harley Street Psychiatrist about the management of technological overload
In this podcast, Dave Middleton talks with Dr Phil Hopley about the increasing risk to our health of technological overload. They explore the areas of health and mental health, and Phil provides some very simple tools and tips that may help us all keep a level head just when we
amii Chairman talks with Athos Rushovich of Vitality about Resilience, reinvention and rebounding in the latest podcast
In this episode, Dave Middleton talks with Athos Rushovich, Director of Specialist Health Sales and Dedicated Distribution at Vitality, about resilience, reinvention and rebounding when faced with a life-threatening condition. Having completed dozens of marathons and ultramarathons in his life, Athos has always been an active person. However, he was
amii welcomes new private healthcare booking system
We welcome the news that patients will soon be able to use the NHS app to opt for private hospital treatment. The push to reduce waiting times relies on more patients opting to use private healthcare, so the move is aimed at making life as easy as possible for those
Digital influence and consumer duty among key themes at amii AGM
The founder of an innovative new health insurance company which aims to ‘turn financial products into a force for good’ delivered an inspirational speech to members of the Association of Medical Insurers and Intermediaries. YuLife founder Jonathan Roomer shared his company’s innovative new approach to insurance to an audience of
Karen Woodley of The Exeter joins amii Executive Committee
Head of Healthcare Distribution, Karen Woodley, will be joining the amii Executive Committee. With more than 20 years’ experience working in the health insurance sector, Karen has been successful in her application to join the Executive Committee and her addition further strengthens the long-standing relationship between The Exeter and amii.
Members discount for Laing & Buisson Health Cover Conference
Don’t miss out on the amii member 10% disount for tickets to the Health Cover Conference on 24th May. This is an event for healthcare industry professionals looking to stay ahead of the curve in the ever-evolving health insurance landscape. The highly anticipated session at the conference is “The Role
The Baton of Hope UK
The Baton of Hope UK is an initiative aimed at raising awareness and providing support to individuals who may be struggling with their mental health and at risk of suicide. In June 2023, a specially designed Baton of Hope will set off from Glasgow on a journey through towns and
AGM registration
Are you an amii member or employed by an amii member? If you are, then you can attend the amii AGM which promises great content from impressive speakers. This year it is being held at the British Motor Museum, Gaydon, Warwickshire on the 17th of May at 09:00 -15:00. The
Our further call for PMI tax relief following Budget
We are so very disappointed at not to hear of any tax breaks for Private Medical Insurance (PMI) in yesterdays Budget. £400m of funding to increase the availability of mental health and musculoskeletal resources and expand the Individual Placement and Support scheme was included in the Budget, but no tax
HCA international private healthcare provider becomes a new corporate member
HCA Healthcare UK has joined the Association of Medical Insurers and Intermediaries (amii) as a corporate member, as the Association continues to grow its network of member organisations. HCA is the largest private healthcare provider in the world and one of the leading providers in the UK. The organisation is
amii welcomes return of health insurance comparison website as member
We welcome back ActiveQuote as a member, as the Association continues its rapid growth of member organisations. ActiveQuote offers price comparison and broker solutions to the UK individual health and protection market. Founded in 2009 by technology entrepreneur Dr Richard Theo, the Cardiff-based company employs over 140 people and was
PMI take-up doubles in a year
The research firm’s Consumer Insights showed while the percentage of adults paying for private health insurance had stayed roughly at the 12% mark since 2019, in the firm’s latest survey wave ending in December 2022, the figure had climbed to 22%. Read the full story click here
amii Summit: Digital health is here to stay
Digital health is “everything, more and beyond” and a sector that is “here to stay”, says Dr Anushka Patchava, deputy chief medical officer at Vitality at our 2022 Summit. Read more here.
The Autumn Budget: Our thoughts
Our executive chair, Dave Middleton, provides his thoughts to Health and Protection Magazine. You can read his thoughts, along with other industry experts here.
amii Summit 2022: NHS backlogs affecting the private health sector
The pressures facing the NHS through long waiting lists and backlogs, are also being felt within the private medical sector. This is the opinion of Sarah Taylor, head of specialist and practitioner relations at AXA Health, when she spoke at the amii Summit. You can read more here.
Marco Turrent to give keynote address at AMII Summit
We are pleased to announce our full speaker line-up for the upcoming annual amii Health and Wellbeing Summit. Our annual conference, held at One Great George Street in London on 16 November, will focus on the dual themes of the psychology of financial products and the digitisation of healthcare. Marco
We’re an Association Partner at the Cover Health and Protection Summit 2022
We are delighted to announce that AMII is an Association Partner along with the Chartered Insurance Institute (CII) at the Cover Protection and Health Summit being held in London on 1st November. Our very own Chairman Dave Middleton will be hosting the mid-morning and mid-afternoon Health & Wellbeing workstreams where
Registration for the amii 2022 Summit is open
This is a great opportunity to hear from insurers and medical professionals about the latest Health & Wellbeing challenges and trends. Also the latest on what’s happening in the compliance world. The Health and Wellbeing Summit is our annual flagship event hosted by AMII, offering members and other intermediaries, insurers
Four new members added in June
Three advice firms, Benefits Advisory Services (BAS) and Crispin Speers & Partners, and Dragonfly Crowd, have joined the association and intermediary members. Meanwhile Health Compass has joined the association as a corporate member. David Eline, president of Health Compass, said: “Joining an association such as amii, with the strong reputation
Six new members for March
The Association of Medical Insurers and Intermediaries (AMII) has continued its strategic expansion welcoming a record six new members during March. Nick Clarke Health & Protection Solutions, Bravo Benefits, Partners & Ltd, Health Insured, Medicash and Thrive Insurance Brokers have all joined AMII – which now has 115 intermediary and