Digital influence and consumer duty among key themes at amii AGM

The founder of an innovative new health insurance company which aims to ‘turn financial products into a force for good’ delivered an inspirational speech to members of the Association of Medical Insurers and Intermediaries.

YuLife founder Jonathan Roomer shared his company’s innovative new approach to insurance to an audience of 100+ people at amii’s AGM, which took place at the British Motor Museum in Warwickshire.

YuLife claims to be the first digital group insurance provider to turn traditional employee benefits into life-enhancing experiences employees will value and use. This includes a wellbeing app which uses behavioural science and gamification to encourage better physical and mental health via user rewards.

Jonathan was joined on stage by the Founder and Chairman of HCI, Richard Wyatt-Haines, who outlined the advancements in technology to support the large and growing number of people with multiple health conditions. 14.2m people in England have two or more long term health conditions, and by 2035, 9.4m people are expected to have four or more.

Richard’s talk was followed by a presentation by Matt Liggins, Head of Wellbeing at Health Shield, who outlined how to measure workplace wellbeing and what constitutes positive wellbeing at work to mark Mental Health Awareness Week.

There was also a panel discussion on Consumer Duty, which gave participants the opportunity to hear from CEO of Nugent Sante, Paul Nugent and Branko Bjelobaba, Director of Branko Ltd; amii’s compliance partner. The panel explained the steps Association members need to take to ensure they comply with the new regulations.

The AGM also saw the announcement of Karen Woodley to amii’s 2023/24 Executive Committee, with David Middleton continuing in his role as Executive Chairman. David highlighted the achievements of the past 12 months, including a record year for new membership in 2022, alongside plans for the forthcoming financial year. amii Treasurer Paul Swanson explained the strong financial position the Association is in to the members in attendance.

David said: “I am delighted with the response we have had to this year’s event, which had a real focus on the way tech can influence and transform the way the industry operates and the services we offer to businesses and consumers.

“Jonathan’s talk was fascinating and really highlights the groundbreaking work YuLife are doing to shake up the life insurance industry. It has certainly sparked some thought and discussion on how technology can be implemented more widely to improve the user experience when it comes to life cover.

“We also heard some fascinating insights into the advancements being made for patients with long-term health conditions, and a speech on how we can measure positive employee wellbeing which felt very poignant during Mental Health Awareness Week.

“I’d like to thank the speakers and all those who attended for a fantastic event, which underlines the fantastic community we have created at amii.”

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