The benefits of joining amii.

From expert advice to exclusive discounts, amii gives your business the tools, knowledge, and connections to thrive.

We inspire consumer and business confidence by providing access to information and advice relating to health, protection and wellbeing products and services, through the promotion of independent and impartial advice. You can take a look at all the benefits we provide below.

01

SALES OPPORTUNITIES.

Through exclusive partnerships with Which, Money Saving Expert, and others, amii is a trusted source for consumer and business advice. Whilst we are not a lead generation organisation, members can personalise their “Find-An-Expert” and “Ask-An-Expert” listings, helping them stand out and attract new leads.

02

UNPARALLELED COMPLIANCE SUPPORT.

UKGI, our market-leading compliance partner, helps raise standards and manage conduct risk at every level. They make compliance an enabler, not a barrier, by offering practical guidance and regular updates through newsletters, bulletins, and event briefings. Members can contact UKGI at any time for free advice, with additional tailored support available at preferential rates.

03

BUSINESS SUPPORT SERVICES.

Through our partnership with Quest, members of amii have access to a dedicated telephone advice line for support with HR, Tax, Legal, Health & Safety, and more. In addition, members receive an individual login for the Quest portal, which includes over 750 free, downloadable document templates ready to use whenever needed.

04

EVENTS THAT CONNECT AND INFORM.

We host two major conferences each year — the Spring and Autumn Health & Wellbeing Summits. Both feature expert speakers and deliver insights on emerging healthcare issues. Alongside these, we run regular training events such as An Introduction to Healthcare for new entrants. Our events provide valuable learning opportunities, networking, and industry discussions with peers and providers — and most are free to attend.

05

PROFESSIONAL INDEMNITY COVER.

We have two members who are Professional Indemnity (PI) providers: Spencer Hayes Group and Howdens. They would be delighted to discuss members’ PI cover to ensure you get the best protection at the most competitive price.

06

EXCLUSIVE BUSINESS DISCOUNTS.

Enjoy valuable savings from trusted partners. Receive 15% off ArchAngel Software, designed for health and protection insurance intermediaries to manage renewals, workflows, and templates. Access up to 20% off Dell Technologies products, plus extra promotional discounts and free expert advice. Dell’s offer extends to members’ families and employees, adding even more value.

07

THE AMII TRAINING ACADEMY.

Our Academy will set industry-wide professional standards, improve customer service, and reduce business risks. It ensures compliance with IDD and Treating Customers Fairly, while supporting qualifications like IF7. With clear learning pathways and professional development opportunities, it helps you attract, develop, and retain skilled teams to deliver exceptional client service.

08

BENEFIT COMPARISON TOOL.

We’re developing an SME benefit comparison tool to help you present clear, side-by-side comparisons for clients. This easy-to-use resource will support informed decision-making, strengthen your conversations, and showcase the value of your advice.

01. SALES OPPORTUNITIES.

Through exclusive partnerships with Which, Money Saving Expert, and more, amii is a trusted source for consumer and business advice. Whilst we are not a lead-generation organistation, members can deeply personalise their “Find-An- Expert” and “Ask-An-Expert” listings, helping you stand out and attract new leads.

02. UNPARALLELED COMPLIANCE SUPPORT.

UKGI, our market-leading compliance partner, helps raise standards and manage conduct risk at all levels. They make compliance an enabler, not a barrier, offering practical guidance and regular updates via newsletters, bulletins, and event briefings. Members can contact UKGI anytime for free advice, with additional tailored support available at preferential rates.

03. BUSINESS
SUPPORT
SERVICES.

Through our partnership with Quest. members of amii have access to a dedicated telephone advice line for help and queries on HR, Tax, Legal, Health & Safety, and much more. In addition, members also receive an individual log in for the Quest portal with over 750 free, downloadable document templates which you can use as required.

04. EVENTS THAT CONNECT AND INFORM.

We host two major conferences each year – The Spring and Autumn Health & Wellbeing Summits. Both feature expert speakers and insights on emerging healthcare issues. We offer regular training events, including An Introduction to Healthcare for new entrants, provide learning, networking, and industry discussions with peers and providers. And most events are free.

Member only content.

When you join amii you get access to the members only section of the website. This includes a wide range of online knowledge and training resources. As well as direct access to the suite of benefits we offer. We also have a community message board that allows you to chat to other members, sharing knowledge and advice.

Don't just take our word for it.

amii is often quoted as the voice of the health and wellbeing industry by the media. As such, we often gain leads from new clients who find us via the Find an Expert link within the website. The income we derive from amii referrals far outstrips the membership fees we pay to join.

Paul Swanson, Client Director, Howden Employee Benefits & Wellbeing

Our membership fees.

The annual cost of amii Membership is dependent on your Annual Premium Income (API) for private medical insurance policies (group, individual and international). Membership is split into four bands.

Under £2 million API

£300 + VAT

£2 - £5 million API

£500 + VAT

£5 - £10 million API

£700 + VAT

Above £10 million API

£1,100 + VAT

Please note
Membership acceptance and fees payable relate exclusively to the applicant’s company registered name only. amii membership is not transferable and it is not permissible to extend to other companies within your group or appointed representatives that do not exclusively operate under the same name as the applicant company.

Building trust through ethical standards.

Because we want to ensure that we always inspire confidence, we do operate under a Code of Ethics that all members must adhere to in addition the Constitution which is the set of principles and rules for running amii. You can read these by following the link below. At the end of that page, you will find a link that brings you back to this page.