Built specifically for our market, the Academy has been designed to support professionals at every stage of their career, providing practical, flexible learning that fits around the demands of everyday working life.

At launch, members will have access to a comprehensive certification programme featuring:

• Nine structured learning modules
• Fifteen hours of CPD
• A final assessment
• Coverage of the eight key competencies outlined by the Insurance Distribution Directive (IDD)

The Academy combines interactive content, real world scenarios, knowledge checks and practical examples to create a learning experience that is engaging, relevant and immediately applicable.

Importantly, learning can be completed at a pace that suits the individual. Progress is saved throughout the programme, allowing members to learn when and where it works best for them.

The certification programme is just the beginning. The Academy has been built as a long term learning platform, with future courses, resources and development opportunities planned as the profession continues to evolve.

Liam Kennedy, amii Vice Chair, said:

“The Academy has been built to raise standards and support meaningful professional development across the market. It’s practical, accessible and designed to grow with our members as their careers develop.”

To celebrate the launch, we are hosting a special webinar on Monday, providing members with an opportunity to take a first look at the platform, explore the certification programme and hear more about the vision behind the Academy.

Register today and join us as we launch the next chapter in professional development for our sector.

Register here.

The post Launching Monday: Discover the amii Academy appeared first on amii.

This is a proper learning platform: structured courses, CPD tracking, and content built specifically for professionals working in the PMI and health and employee benefits sector.

This is a first for amii. We’ve had events, webinars, and industry content for years. The Academy is something different — a dedicated space where your team can learn, track their development, and come back to. We think it matters, and we hope you do too.

What the Academy Is

The amii Academy is a purpose-built learning management system — an online platform where amii members can access CPD-accredited courses, track completion, and build a record of their professional development. It’s designed for the intermediary and corporate members who make up this association: the people selling, advising on, and administering health and employee benefits products in a regulated environment.

The platform is built on Totara, a professional LMS used across regulated industries. Content is structured in modules, progress is tracked automatically, and completions are logged so you and your team have a clear record of what’s been done.

What’s Inside

The Academy launches with courses covering the areas that matter most to our members: PMI market knowledge, compliance and regulatory requirements, product understanding, and the practical skills that support day-to-day client work. Content will grow over time — this is a platform we intend to build on, not a one-off project.

CPD tracking is built in from day one. Every module completed is logged, and you can pull a record of your learning at any point. For regulated firms managing their T&C requirements, that matters.

Why This Matters

Training in this sector has always been patchy. The FCA expects regulated firms to demonstrate competence, manage their T&C frameworks, and keep their people up to date. In practice, a lot of that has relied on informal learning, insurer training days, and whatever CPD events people could get to. That’s not enough, and most principals know it.

The Academy gives amii members somewhere to point their people. Structured content, logged completion, a proper record of development. It’s also a platform we can build on — adding new content as the market changes, as regulation develops, as member needs evolve.

This is the start, not the finished article. But it’s a proper start.

Join Us for the Launch Webinar — 29th June

We’re marking the Academy’s launch with a webinar on 29th June. This is your chance to see the platform in action, understand how to set up your team as learners, and ask any questions before you get started. We’ll walk through the key features, show you how the CPD tracking works, and give you a feel for what’s coming next.

Register here

The post The amii Academy Goes Live on 29th June. Join our launch webinar. appeared first on amii.

Now, you can see exactly what we mean.

The full programme is now live, including:

• The complete agenda
• Full speaker line-up
• Details on our keynote sessions
• Six in Sixty
• Connect 4 networking

And everything else we’ve built to make this Summit more engaging, more valuable, and more meaningful.

This year isn’t about packing the day with more content.
It’s about creating better conversations.

From Sally Earnshaw and Sean Conway on the main stage, through to focused networking and fast-paced sessions designed to respect your time. Every part of the agenda has been built with purpose.

If you’ve been thinking about joining us, now’s the time to take a look and secure your place.

Because this isn’t just another industry event.
It’s deliberately different.

View the full programme here.
Register here.

The post The Summer Summit Programme is here. And it’s Deliberately different. appeared first on amii.

It’s one of the most common frustrations we hear.

Too much content.
Not enough clarity.
And too little that actually sticks.

That’s exactly why we introduced Six in Sixty at this year’s amii Summer Health & Wellbeing Summit.

And yes. It’s deliberately different.

So, what is Six in Sixty?

Six in Sixty is a fast-paced, high-impact session designed to deliver insight without the overload. Here’s how it works:

• Six expert speakers
• 10 minutes each
• Back-to-back on the main stage
• One focused hour of content
• Followed by audience Q&A

No long intros. No drawn-out presentations. Just focused thinking, delivered with purpose.

Why it works

This format is built around what attendees told us they want more of:

• Clear, concise insights
• Fresh perspectives
• Content that respects their time

Each speaker has just 10 minutes. That constraint matters.

It forces clarity.
It sharpens thinking.
And it ensures you hear only what really matters.

No filler. No fluff.

What you’ll experience

As an attendee, Six in Sixty gives you something different from a traditional session. You’ll:

• Hear six distinct perspectives in one sitting
• Explore key topics shaping health and wellbeing
• Take away practical ideas without information overload
• Stay engaged from start to finish

The pace keeps energy high. The variety keeps it interesting. And the format means there’s always something that resonates.

Not just presentations. Perspectives.

What makes Six in Sixty powerful isn’t just the format. It’s the mix of voices.

Different speakers.
Different viewpoints.
Different ways of tackling the same challenges.

And that’s where the real value comes from. Because sometimes it’s not one big idea that changes your thinking. It’s hearing multiple angles that help you see things differently.

Deliberately different. For a reason.

This isn’t about cramming more into the agenda. It’s about delivering better content in less time. Six in Sixty is designed to:

• Keep your attention
• Respect your time
• And leave you with ideas you’ll actually remember

Ready for something sharper?

If you’re looking for sessions that are focused, engaging, and genuinely useful, Six in Sixty is one you won’t want to miss.

Six speakers.
Sixty minutes.
Endless ideas.

Register here

The post Six in Sixty: Big Ideas. No Wasted Time. appeared first on amii.

Medicash has launched a new low-cost digital wellbeing plan alongside major enhancements to its core proposition. These updates position intermediaries to respond to rising employer demand for preventative health solutions, in line with Day-One Statutory Sick Pay (SSP) as introduced under the Employment Rights Act 2025 last month.

The changes, effective 5 May 2026, include the launch of Remedi – a digital-first health plan priced at £1.95 per employee per month – alongside upgrades to Medicash’s flagship Proactive health cash plan and additional benefits across all corporate policyholders.

Andrew Healy MBE, Chief Executive of Medicash, said: “The introduction of Day-One Statutory Sick Pay is a significant shift for employers, increasing the importance of preventing absence rather than simply managing it.

“For advisers, this creates an opportunity to reframe the conversation – it’s no longer just about what a product pays out, but how it keeps people in work.”

The launch comes as absence and ill health costs continue to rise. UK employees take an average of 9.4 sick days per year, according to the CIPD, increasing pressure on employers to adopt earlier intervention strategies.

Remedi is designed for organisations with 500+ employees and provides access to 12 digital health and wellbeing services via the My Medicash app, with an optional Virtual GP add-on for 50p per employee per month.

New services include digital vision checks from Ocushield, menopause support via Adora Digital Health, and a series of neurodevelopment pathways through Keys Group, including ADHD and autism assessments and speech and language support.

These services will also be rolled out across Medicash’s Proactive health cash plan for new and existing customers, and will be made available to all corporate policyholders at no additional cost.

Medicash has also enhanced its HealthLens service – now offering unlimited scans and wearable integration – and expanded content within its mProve YOURSELF wellbeing app, including nutrition, men’s health and guided exercise support.

Andrew Healy added: “By expanding into areas such as menopause, neurodiversity and digital health screening, we’re aligning our proposition more closely with the drivers of workforce productivity, engagement and inclusion.

“For intermediaries, this means a more relevant, preventative and commercially valuable solution as employers adapt to legislative change.”

The post Medicash launches £1.95 digital wellbeing plan as Day-One Statutory Sick Pay drives demand for preventative solutions appeared first on amii.

At this year’s amii Summer Summit, we’re doing things differently. Deliberately different.

Introducing Connect 4. A structured, high-energy networking experience designed to make every conversation count.

So, what is Connect 4?

Connect 4 flips traditional networking on its head.

Instead of wandering around a room making small talk, you’ll take part in a series of focused, topic-led conversations with expert providers.

• You’ll join a table based on a topic that matters to you
• Spend 10 minutes in a small group discussion
• Then rotate to your next chosen topic
• Repeat this across four fast-paced sessions

Each conversation is designed to be tight, relevant, and genuinely useful—not a sales pitch. And because each table sticks to one topic throughout, you’ll get depth, not surface-level chatter.

Why it works

Connect 4 has been built around what members told us they actually want from events:

• More meaningful conversations
• Less wasted time
• Access to real expertise
• The ability to choose what they learn

What you’ll experience

Over the course of the session, you’ll:

• Take part in four focused discussions
• Meet providers in small groups of just 3–4 people
• Explore topics like mental health, preventative care, claims trends and more
• Walk away with practical insights you can actually use

It’s structured, but never rigid. Guided, but always conversational.

Deliberately different. For a reason

This isn’t networking for the sake of it.

It’s about creating space for better conversations.

Shorter sessions mean sharper thinking. Smaller groups mean stronger connections. And a clear structure means no awkwardness. Just value.

Ready to connect differently?

Connect 4 is just one of the ways this year’s Summit is being reimagined to deliver more value, more energy, and more meaningful outcomes.

If you’re tired of the same old event format, this is your chance to experience something better.

The post Networking. But Not As You Know It. Introducing Connect 4 appeared first on amii.

Press Release

April 2025

Not-for-profit, affordable healthcare provider Benenden Health has announced a significant financial upturn for 2025, reporting an operational surplus of £25.1m and an accelerated investment in members’ services. This marks one of the strongest financial positions in the organisation’s 120-year history.

The results represent a secure foundation for continued investment in member services, digital transformation and new product development. As the UK’s largest provider of affordable consumer healthcare, Benenden Health supports more than 870,000 members across the country.

Thanks to this strengthened financial position, Benenden Health was able to expand and enhance its member offering throughout 2025, adding 80 new surgical procedures across general surgery, gynaecology, urology and ENT. The organisation also invested in a suite of new digital health services, including app-based heart rhythm monitoring, eye health screening, skin lesion assessment and a new remote dermatology service. These additions are included free as part of its membership, and form part of Benenden Health’s commitment to delivering greater value and broader choice for its membership.

The organisation attributes its improved financial performance to lower claims costs in areas such as Surgical Treatment and GP appointments, alongside strategic investment in technology, brand activity and product enhancements.

In 2025, Benenden Health also saw strong performance from its national brand campaign, which returned to TV screens in partnership with ITV and doubled unprompted brand awareness from 11% to 21% after the campaign. Benenden Health also remains one of the most-trusted private healthcare providers in the UK today, with a Trustpilot score of 4.6.

Benenden Health’s CEO, Tom Woolgrove, said: “Our financial performance in 2025 reflects the strength of our strategy and the commitment of our employees. Moving from a deficit in 2023 to a £25m surplus in just two years is a significant achievement, while continuing to deliver for our members and achieving high levels of satisfaction, and gives us a robust financial base and the platform to invest even more in the services our members rely on.

“This surplus has enabled us to expand our product in meaningful ways, from adding 80 new surgical procedures to introducing new digital health tools that help members monitor their heart, eye and skin health. These enhancements are all about giving all members more value and more ways to take control of their health and wellbeing.

“As we enter 2026, we’re focused on using this strong financial footing to deliver new products, improve member experience and ensure Benenden Health remains the UK’s leading affordable healthcare provider.”

For more information about Benenden Health, visit: https://www.benenden.co.uk.

ENDS

Notes to editors

The data was collected internally at Benenden Health in January 2026, spanning the whole of 2025. If you have any questions regarding this data, please contact megan.anderson@benenden.co.uk.

About Benenden Health

Benenden Health is a not-for-profit, mutual, member organisation that provides affordable access to private healthcare for its 870,000+ members across the UK.

Benenden Health membership is currently less than £16 per person, per month. From day one of membership, members can access a 24/7 GP Helpline, 24/7 Mental Health Helpline, Care Planning & Social Care Advice Services. After their qualifying period, members can access Physiotherapy, Medical Diagnostics, Cancer Support Services and limited Surgical Treatment.

Benenden Health membership has no medical underwriting, and the monthly contribution rate stays same irrespective of how many times a member claims.

The post Benenden Health Closes 2025 With £25.1m Boost to Strengthen Member Services. appeared first on amii.

And that’s exactly why he fits perfectly with this year’s theme: Deliberately Different.

A Story That Redefines Resilience

Sean is not your typical motivational speaker.

He’s an extreme endurance adventurer who has:

• Cycled around the world
• Swam the length of Britain
• Completed ultra-endurance challenges back-to-back
• Set world records by refusing to accept perceived limits

But what makes Sean different is not just what he’s achieved. It’s how he thinks.

His story isn’t about being superhuman. It’s about mindset, consistency, and choosing to keep going when stopping would be easier.

Why This Matters for Health & Wellbeing

In the world of health and wellbeing, we often talk about resilience.

But Sean lives it.

His experiences bring a powerful perspective on:

• Mental endurance and staying focused under pressure
• Building resilience through small, consistent actions
• Managing setbacks and continuing forward
• Redefining what “possible” really looks like

This isn’t theory. It’s lived experience.

Hear from Sean below and get a feel for what’s coming at the Summit. Register here.

The post Meet Our Next Keynote: Sean Conway. A Story of True Endurance appeared first on amii.

Get ready for the amii academy. Designed around how people actually learn, it combines interactive content, real-world scenarios, knowledge checks and opportunities to identify development areas.

Learning that fits around your role.
Learning that builds confidence.
Learning that makes a difference.

Here’s Dave and Liam to tell you more.

The post Here comes the amii academy appeared first on amii.

Not just in how the Summer Health and Wellbeing Summit is structured but in who we bring to the stage.

So, we’re excited to announce our first keynote speaker is Sally Earnshaw. And she embodies everything this event is about.

Over the past year, you told us you wanted:

• More meaningful conversations
• Less passive listening
• More real-world value

Sally’s approach delivers exactly that.

With over 20 years’ experience helping individuals and organisations unlock high performance, Sally is known for her straight-talking, energetic style and her ability to turn ideas into action.

Her keynote, Unstoppable, is built on a powerful belief: you don’t need a leadership title to make an impact. Because real change doesn’t come from sitting and listening.

It comes from stepping up, taking ownership, and doing something with what you’ve learned.

That’s why Sally is such a natural fit for this year’s Summit.

Her sessions are:

• Practical, not theoretical
• Interactive, not passive
• Focused on action, not just inspiration

She challenges people to think differently, communicate clearly, and take accountability. All while keeping things relatable, engaging, and grounded in real-world experience.

And importantly, her message aligns with what this event is all about:

Not more content. Better conversations.
Not more noise. More impact.

Watch Sally in action below and get a feel for what’s coming at the Summit.

This is just the first of our keynote announcements.

And if this is what “deliberately different” looks like, we’re only just getting started.

Register here.

The post Meet Our First Keynote: Why Sally Earnshaw is the Perfect Fit for a Deliberately Different Summit appeared first on amii.