The objective of the Association is to be considered as the voice of the health insurance & wellbeing industry, as the go-to place for commentary and advice on health insurance, protection and related wellbeing matters for Intermediaries and Providers of Healthcare services.

Established in 1998, originally as a trade association for independent medical insurance advisers, AMII now has more than 120 Intermediary and Insurer members advising on private medical insurance, health cash plans, group risk and protection products and general health and wellbeing matters including occupational health services and employee assistance programmes. AMII promotes and maintains high standards of professional and ethical conduct among its members in order to inspire the confidence of the consumer, no matter whether they be individuals, small and medium-sized enterprises or corporate buyers of health, wellbeing and risk services.

The Association considers parliamentary and regulatory lobbying as part of its remit acting in the interests of consumers, intermediaries and insurers.

Through the activity of the Executive Chair, Executive Committee and General Secretary we work with numerous industry bodies, advising those making policy decisions which relate to our industry. including: Financial Conduct Authority (FCA), Association of British Insurers (ABI), Association of International Medical Insurance Providers (AIMIP), British Insurance Brokers Association (BIBA), Chartered Insurance Institute (CII), Financial Ombudsman Service (FOS), Group Risk Industry Development (GRiD), Protect Association.

AMII is committed to raising professional standards across the industry by qualification and has previously contributed towards the CII Cert CII and Dip CII programmes as an industry recognised training and qualification for specialist health insurance intermediaries and Insurers.

AMII membership entitles access to the following benefits free of charge: 

Branko Limited - Branko Bjelobaba has provided members with regulatory updates on general insurance regulatory compliance, including the latest developments, for more than fifteen years via his general insurance compliance consultancy business Branko Limited. In addition to providing twice annual updates at our conferences and events AMII also runs dedicated compliance events which members can attend free of charge. Members are able to ask Branko in relation to any problems or issues they may have free of charge as many times as they require each year.

However, in the event they require more detailed support this can be provided by Branko Limited at an additional cost. More information on the services offered by Branko Limited can be found at

Business Support Services via Quest - AMII members have access to a dedicated telephone advice line for help and queries on HR, Tax, Legal, Health & Safety and much more. AMII members also receive an individual log in for the Quest portal with 750+ free downloadable document templates which you can use as required. 

Professional Indemnity - AMII has two members who are Professional Indemnity Providers who are happy to discuss members' PI cover with them to make sure our members get the best cover at the most competitive price.

Contact Spencer Hayes Group via this link  

Contact Brunel via this link   

ArchAngel Software - AMII members have access to an exclusive 15% discount for this service. ArchAngel Software is a bespoke service specifically designed to support health & protection insurance intermediaries. It will track, manage and administer policy renewals, monitor workflow and allow you to customise templates to suit you. Find out more information  via this link  

Events - We normally run two formal conference events each year – our Conference & AGM is normally held in the Spring with our flagship Health & Wellbeing Summit being held in the Autumn. These are usually one day events including topical presentations and features in relation to the latest events on emerging healthcare matters delivered by industry and commercial expert speakers.

In addition, we run regular Education events in support of members in relation to a number of differing subjects including An Introduction to Healthcare designed to support those who are new or have joined the industry over the last six months.

These events are an excellent opportunity for members to network with like-minded Intermediaries as well as the chance to discuss latest industry issues with our Provider partners. Most of these events are free of charge to members or are heavily subsidised.

AMII website - We are regularly contacted by consumers and businesses for advice. Whilst we do not consider the Association to be a lead generation organisation, Intermediary Member firms are able to include personalised information regarding their firm in the "Find-An-Expert" and "Ask-An-Expert" search features of the AMII website, potentially generating sales leads for your business.

Membership Fees

The annual cost of AMII Membership is dependent on your Annual Premium Income (API) for private medical insurance policies (group, individual and international). Membership is split into four bands, and the current fees are as follows:

  • Under £2 million API - Membership Fee £300 + VAT
  • £2 - £5 million API - Membership Fee £500 + VAT
  • £5 - £10 million API - Membership Fee £700 + VAT
  • Above £10 million API - Membership Fee £1,100 + VAT

If you wish to proceed with joining the Association, please complete and return the application form to Tina Jennings, PO Box 299, Petersfield, GU32 9GY. You will also be required to pay a £150 application fee. 


On acceptance of your application, following appropriate due diligence, you will then be invoiced for your annual membership fee for the 2021-22 membership year. Membership Fees are based on your annualised premium income banding for PMI and health Cash Plans. Membership renews 1st April each year. If your firm joins after 1st November in any year then your first ‘annual’ membership fee payment will be reduced by 50%, to reflect the shorter period of membership until the subsequent 1st April renewal date.

 We look forward to welcoming you as a member of the Association