The membership comes as WPA continues its period of significant growth, with its customer base nearly twice its pre-pandemic size. The insurer has also seen continued demand for its products across both individual and corporate markets.

By joining amii, WPA aims to strengthen its relationships with advisers and intermediaries further while aligning itself with an organisation that promotes consumer confidence, ethical business practices and high professional standards throughout the sector.

Intermediaries are a key part of WPA’s distribution strategy, and the insurer believes amii membership represents the next step in expanding its engagement with the adviser community. As a Corporate Member, WPA will actively contribute to industry discussions and support initiatives that help raise standards across the market.

The membership will also provide amii members with greater access to an established and growing insurer, offering strong propositions, high levels of service and a collaborative approach to meeting the evolving needs of clients.

Kathryn Vellacott, Head of Distribution and Proposition at WPA, said: “Joining amii is a natural next step for us as we continue to grow and strengthen our presence in the market.

“Intermediaries are central to our distribution strategy, and amii membership will help us build closer relationships with like-minded partners who share our focus on high standards, ethical practice and positive customer outcomes. We are excited about the value this will create for amii members and their clients looking for an ambitious insurer committed to outstanding service.”

Dave Middleton, Executive Chair of amii, added: “We are delighted to welcome WPA as a Corporate Member of amii. WPA has a long-established reputation within the health insurance market and has demonstrated impressive growth in recent years.

“Their commitment to working closely with intermediaries, maintaining high standards of service and supporting positive customer outcomes aligns strongly with amii’s values. We look forward to working together to support advisers and continue raising standards across the sector.”

The post WPA Joins amii as a corporate member to strengthen support for the Intermediary market appeared first on amii.

This certification confirms that Denis Global has implemented and maintains a comprehensive framework for managing information security risks across its platforms and services – from cloud-based policy administration and claims automation to specialist dental and health-related insurance claims handling.

“Achieving ISO 27001 is about giving our clients and partners even greater confidence,” said Gareth Hayton, Chief Executive Officer at Denis Global pictured above. “Our platforms sit at the heart of dental, health and wider personal lines insurance propositions, where trust is everything. This certification demonstrates that we protect data with the same care and rigour that our clients bring to their customers’ wellbeing – and that we are committed to continually raising the bar on security, resilience and governance.”

Raising the bar on information security in health and dental insurance

Health and dental insurers, MGAs and benefits providers process large volumes of highly sensitive clinical, financial and personal data – making them an attractive target for cybercriminals. In recent years, healthcare-related cyber incidents and data breaches have risen globally, exposing millions of records and eroding public trust.

ISO 27001 provides the only internationally auditable standard for building, operating and continually improving an information security management system. It requires organisations to identify and assess information security risks, implement robust controls, and regularly monitor and improve their effectiveness.

The ISO 27001 certification adds to Denis Global’s existing DORA compliance and Cyber Essentials Plus accreditation, further validating the robustness of its security and operational resilience across the UK and Europe.

About Denis Global

Denis Global is a technology-driven, DORA-certified provider of insurtech systems and third-party insurance services, helping partners around the world to launch, manage, and scale personal lines insurance solutions. Denis Global supports insurers, MGAs, brokers, underwriters, employee benefits providers and similar organisations of all sizes with modular or full-stack solutions that take their service provision to the next level, increase productivity and improve their bottom line. The Denis Global group incorporates Denis UK Limited, Denis Europe OÜ (headquartered in Estonia) and Denis Technologies Limited (headquartered in the UK).

The post Denis Global achieves ISO 27001 certification, strengthening security for health and dental insurance partners appeared first on amii.

The WSB wards are judged by top corporate benefits and rewards experts, who are looking for the employers and providers with the best staff benefit offerings – and who’ve done the most to improve them over the last 12 months.

Judges marked out Equipsme for innovation on product, price and proof. In their comments, they said: “Equipsme is a firm with an impressive ethos and approach that has built a product accessible to those on a budget. A transparent, innovative offering for clients with incredibly innovative hybrid health plans that occupy the middle ground between cash plans and PMI.”

Equipsme’s Director of Distribution Gavin Shay and Business Development Manager Jemma Boyce were at the Marriott Hotel in Grosvenor Square to collect the Awards. Gavin said: “Over the last year, we’ve focused on products that employers and employees really value, at prices that work for whole workforces – and with analysis that the return businesses get on their investment could be around £3 for every £1 spent on an Equipsme plan.

“I’m absolutely delighted that all that work has been recognised – alongside the very real impact we’re having on both businesses and our members. For us, the Workplace Savings and Benefits Awards are so important because they’re a mark of approval from the people who are actually at the HR, reward and benefits sharp end.

“This win marks a real moment for Equipsme, as we continue to fill the gap in the market created by rising demand for health benefits and spiralling PMI costs.  Businesses are increasingly looking to do more to support the health of more employees, with limited budgets. As the WSB judges recognised, Equipsme is providing them with a viable and effective solution.”

Dave Middleton, Executive Chair of amii, said, “We’re delighted to share the good news of our corporate member Equipsme’s double award win. This year they’ve also been highly commended as Best Health and Wellbeing Innovator in the Corporate Adviser Awards, and are a finalist in three more Awards events, including the up-coming Healthcare & Protection Awards and Cover Excellence.”

Find out more information about Equipsme’s health insurance plans at www.equipsme.com/plans

The post Double win for amii corporate member Equipsme at the WSB Awards appeared first on amii.

The Moneyfacts ILP Awards celebrate providers offering outstanding customer and product services across the protection, retirement, and investment sectors. Winners were selected through a combination of votes from industry advisers and evaluations by the expert team at Moneyfacts ILP.

Voting took place between February and April 2025, with leading advisers submitting written testimonials to support their nominations. These were followed by an analytical review from Moneyfacts’ research team, which assessed the pricing and features of each nominated provider over the preceding 12 months.

In addition, Benenden Health was ‘Commended’ in the ‘Best Health Cash Plan Provider’ category.

Tom Woolgrove, Chief Executive Officer at Benenden Health, said: “On behalf of the entire Benenden Health team, I can say how proud we are to receive these accolades.

“Benenden Health remains committed to providing intermediary advisers and members with the best service – from clear and timely communication of our products, making it straightforward to join, with no medical underwriting, to investing in services that meet their needs. “At a time when both private and state healthcare are relied upon more than ever, Benenden Health will continue to put members’ needs first, so they can enjoy life to the fullest.”

Benenden Health is no stranger to industry recognition. Earlier this year, it won ‘Private Healthcare Provider of the Year’ and ‘Best Claims Service’ at the Moneyfactscompare.co.uk Awards. It has also previously been a five-time winner of the Moneywise Customer Service Awards for ‘Most Trusted Private Provider’ (2011–2015), and a two-time ‘Highly Commended’ recipient for the same award (2018, 2019).

Dave Middleton, Executive Chair of amii, said, “We are delighted to share the good news of our Corporate Member Benenden’s industry recognition through this award and their commendation for the ‘Best Health Cash Plan Provider’ category. Benenden Health is no stranger to industry recognition. Earlier this year, it won ‘Private Healthcare Provider of the Year’ and ‘Best Claims Service’ at the Moneyfactscompare.co.uk Awards.”    

For more information about Benenden Health’s services, visit: Affordable Private Healthcare Provider | Benenden Health.

The post amii Corporate Member Benenden Health takes home ‘Best Healthcare Service’ award for the seventh consecutive year. appeared first on amii.

Freedom 360 brings together a powerful toolkit of digitally led services and health and wellbeing discounts, with a strong focus on delivering real value to group clients across the UK.

This new initiative marks a strategic step in strengthening Freedom Health Insurance’s group business proposition, offering meaningful added value for brokers, employers, and their employees.

What’s included in Freedom 360?

1. Freedom Partners – Comprehensive support services for group clients

Freedom Health have partnered with trusted, carefully selected health specialists to provide a toolkit of services that support physical, emotional, and practical well-being. Available to all UK group members, these four partners are a central part of the Freedom 360 toolkit:

• Freedom Digital GP, eMed, Powered by Livi – Launched summer 2024, but new as part of Freedom 360
  A Digital GP service that gives our members free and unlimited access to clinicians 24/7, 365 days a year, anywhere in the UK. Members can speak to GPs, physiotherapists, nurses, pharmacists, and mental health practitioners for timely advice, diagnosis, and referrals, as well as private prescription delivery when needed.

• Freedom Wellness – NEW
  A 24/7 wellbeing support service offering confidential emotional, practical, and everyday life guidance. Accessible via app, phone, or online, it helps members manage life’s challenges anytime, anywhere.
• Freedom Dermatology, Skin Analytics – NEW
  A digital dermatology platform that enables members to access clinical support for concerns about suspicious moles or skin lesions from the comfort of their home. With quick and convenient access to dermatology specialists, Skin Analytics helps identify early signs of skin cancer and supports faster access to appropriate care when needed.
• Freedom Cancer Care, Reframe Cancer – NEW
  CQC regulated specialist cancer navigation support providing clinical guidance, emotional assistance, and practical help across both NHS and private cancer pathways, with access to dedicated nurse specialists, support managers, and trusted resources.

2. Freedom Favourites – Health and wellbeing discounts

A curated range of health and wellbeing discounts, offering valuable savings across fitness, nutrition, mental health, diagnostics, and lifestyle products. Available to all UK members as part of the new Freedom 360 toolkit.

“Freedom 360 is a holistic approach to health and wellbeing and is designed to meet the evolving needs of modern workforces. By partnering with trusted health partners and leading wellness brands, we have developed a solution that supports employees in all aspects of their lives, both at work and at home.

We see this as a meaningful step forward in how group health insurance can deliver real, lasting value for employers and their teams.” – Hoosh Mires, Chief Operating Officer at Freedom Health Insurance

Important note: Some individual services within Freedom 360 (eMed, Skin Analytics, and Reframe Cancer) will be included in the core offering for UK individual members with Freedom Elite and Freedom Essentials policies. However, the full Freedom 360 toolkit is tailored specifically for group clients.

The post Freedom Health Insurance launches Freedom 360: a powerful new health and wellbeing toolkit tailored for group clients appeared first on amii.

Therefore, ahead of the AGM, we are writing to notify you that under clause 4.2 of the amii constitution, the Honorary Officers of the Association (Chair, Vice Chair, Treasurer, and General Secretary) Dave Middleton, Claire Ginnelly, Paul Swanson & Tina Jennings are eligible for re-election.

Further, under clause 5.4 of the amii constitution, Executive Committee members (two intermediaries and one corporate) Alan Mulligan of Partners&, Guy Jones of Berwick Devoil Healthcare and Robert Bain of Bupa are also eligible for re-election.

All those occupying the Honorary Officer and Executive Committee roles have indicated they are happy to continue working with amii and would seek re-election, except for Vice Chair Claire Ginnelly, who has requested to stand down from this role.

Any persons who want to stand for the Executive Committee or Honorary Officer roles detailed above should submit their nomination by contacting the amii General Secretary tina.jennings@amii.org.uk no later than the 23rd of April 2025. 

About the amii Honorary Officer and Executive Committee member roles
As a committee member, you will be involved in the policy and general management of the affairs of the Association. You will be required to attend four committee meetings per year (three virtual and one in person) and to be available to attend the two Health & Wellbeing Summits per year. Other responsibilities may include leading and reporting on projects agreed upon by the Executive Committee. In the case of the Chair and General Secretary, this is further supported by a job description that is available upon request, and you will have to commit to working a specified number of hours each week.  

In submitting a nomination, please include details of your Health & Wellbeing industry background, your key achievements to date within the Health & Wellbeing industry, and what value you will bring to the amii Executive Committee and the broader Association.

If you still need to book your place to attend the Spring Heath & Wellbeing Summit incorporating the AGM where the voting takes place, you can head over to our Events page and use the link provided.  

The post AGM Vote 2025  appeared first on amii.

Clare Lusted, Head of Product Proposition at Unum UK commented:

“Unum UK has been a trailblazer in the employee benefits industry, consistently delivering innovative solutions to meet the evolving needs of businesses and their employees to create happy, healthy and productive workplaces. Our decision to join amii aligns with our dedication to providing comprehensive and tailored benefits, including progressive dental insurance offerings.

“The corporate dental insurance market has witnessed notable growth in recent times, with employers recognising the importance of holistic employee wellbeing built around modern-day employees’ needs. Unum UK’s expertise in this area positions us as a valuable contributor to amii, fostering collaboration and knowledge-sharing within the association.”

Executive Chairman of amii, David Middleton, said: “We are thrilled to welcome Unum, an organisation whose reputation exemplifies the strength and quality of the members we have within our group.

“As we continue to strive for excellence, we look forward to the valuable insights that Unum will bring to our members. The outlook for 2024 is already extremely positive, and Unum’s expertise in group risk management will undoubtedly enhance our collective efforts.”

The post amii welcomes Unum UK as a new corporate member appeared first on amii.

UKGI specialises in delivering engaging consultancy and training services across a broad range of sectors affected by FCA regulation in the UK.

Executive Chairman David Middleton at amii said: “It is great to have secured our partnership with UKGI to become our compliance partner, delivering compliance services to both amii and our members.

“Richard McKenzie and his team at UKGI are very much looking to build proactive relationships with our membership and will be offering several additional member benefits such as access to templates for common compliance questions and self-serve tools online.

“I would like to place on record our thanks to Branko who has provided the compliance service to our members since insurance regulation began. We wish Branko well as we start on the journey with UKGI as our compliance partner.

Richard McKenzie, CEO at UKGI commented: “We are delighted to have been appointed as amii’s compliance partner.

“We are looking forward to working with amii members to provide support and tailored solutions as well as standard toolkit which will provide answers to common questions.

“Our work is more than just compliance. The impact of our work is far-reaching and provides a significant contribution to the regulated and consumer markets.

“The amii membership is diverse and we will be fostering a very proactive relationship with all members. We want to work with them to understand their differing needs and requirements. We are looking forward to meeting lots of the members at amii’s spring summit in May.”

The post amii appoints new compliance partner appeared first on amii.

Recognising that mental health treatment can often be delayed, imatta is making strides in the industry to ensure that support is accessible when people need it the most.

Christopher Perry Metcalf, Founder of imatta, said: ” We’re transforming a sector that has underserved the end user and their best interests for too long. We’ve developed a modern, progressive approach to mental health support with a focus on prevention.

“We believe in engaging and supporting individuals before they reach a crisis point. This approach benefits everyone, including the individual, the employer, and their loved ones.

“We’ve proven that our model works and partnering with amii supports our mission to reach more organisations that genuinely care about their employees’ health and wellbeing, and appreciate the high-quality support we provide.”

Executive Chairman of amii, David Middleton, said: “We are thrilled to welcome imatta as a corporate member of amii.

“It’s exciting to partner with an organisation that is driving such important work in mental health, with a proactive approach to prevention. We look forward to supporting imatta’s mission and contributing to the well-being of employees everywhere.”

The post amii welcomes imatta as a new corporate member appeared first on amii.

Equipsme was launched five years ago with the aim of democratising health insurance. It was founded to offer a middle ground between affordable cash plans for the masses and traditional private medical insurance for top managers.

Matthew Reed, Managing Director and co-founder of Equipsme said: “As we’ve continued to grow and bring on more and larger businesses, intermediaries have been essential. amii impressed us with its work to connect people, highlight best practices and effectively advocate on behalf of members to remove the red tape surrounding a highly valued employee benefit.

“We believe that our approach supports businesses in making more extensive investments in health and wellbeing, ultimately alleviating some of the burden on the NHS. I am particularly excited about attending the amii conference this year as an exhibitor and to have the ability to meet with more intermediaries to showcase our products.”

Executive Chairman David Middleton at amii said: “With Equipsme on board, we become more confident that we can provide businesses with a modern alternative in health insurance and contribute to the improvement of health and wellbeing. We look forward to working closely with Equipsme and leveraging their expertise to bring about positive change in the industry.”

The post Equipsme joins amii as a new corporate member appeared first on amii.