A wealth of benefits for intermediaries

Why join amii?

Joining amii gives you access to a wide range of benefits and enhances your professional reputation.

We inspire consumer and business confidence by providing access to information and advice relating to health, protection and wellbeing products and services, through the promotion of independent and impartial advice. Because we want to ensure that we always inspire confidence, we do operate under a Code of Ethics that all members must adhere to in addition the Constitution which is the set of principles and rules for running amii. You can read these by following the link below. At the end of that page, you will find a link that brings you back to this page.

Member only content.

When you join amii you get access to the members only section of the website. This includes a wide range of online knowledge and training resources. As well as direct access to the suite of benefits we offer. We also have a community message board that allows you to chat to other members, sharing knowledge and advice.

Let us help you find new customers.

We are regularly contacted by consumers and businesses for advice. Whilst we do not consider the Association to be a lead generation organisation, Intermediary Member firms are able to include personalised information regarding their firm in the Find-An-Expert search features of the amii website. Thereby potentially generating sales leads for your business.

Don't just take our word for it.

amii is often quoted as the voice of the health and wellbeing industry by the media. As such, we often gain leads from new clients who find us via the Find an Expert link within the website. The income we derive from amii referrals far outstrips the membership fees we pay to join.

Our membership fees.

The annual cost of amii Membership is dependent on your Annual Premium Income (API) for private medical insurance policies (group, individual and international). Membership is split into four bands. You can see these here.

If you wish to proceed with joining the Association, please complete and return the application form to Tina Jennings, PO Box 299, Petersfield, GU32 9GY. You will also be required to pay a £150 application fee. 

Please note

Membership acceptance and fees payable relate exclusively to the applicant’s company registered name only.  amii membership is not transferable and it is not permissible to extend to other companies within your group or appointed representatives that do not exclusively operate under the same name as the applicant company.  

Under £2 million API

£300 + VAT

£2 – £5 million API

£500 + VAT

£5 – £10 million API

£700 + VAT

Above £10 million API

£1,100 + VAT

Download our application form.